Built for distributor scale
Onboard vendors faster, classify messy supplier data, and launch complete products without weeks of spreadsheet work.
Distributors face unique catalog challenges
The job is not just importing products. It is turning inconsistent supplier data into channel-ready catalog truth.
Hundreds of supplier feeds in different formats
PDFs, Excel sheets, EDI files, and API feeds from 50+ manufacturers. Each with their own schema, units, and naming conventions.
Onboarding new suppliers takes months
Mapping fields, deduplicating SKUs, normalizing attributes—each new vendor relationship means weeks of manual data work before a single product goes live.
Missing specifications kill conversions
Suppliers send bare-bones data. Your customers need dimensions, compatibility charts, certifications, and technical specs—data you don't have time to manually research for 10,000+ SKUs.
Every downstream customer needs a different format
Your PIM, ecommerce stack, marketplaces, and customer-specific exports all expect different structures. Manual syndication creates constant rework.
How Rastro helps distributors onboard and launch faster
Vendor onboarding, product classification, and downstream syndication in one operational workflow.
Vendor onboarding without manual mapping
Let suppliers send CSVs, PDFs, spreadsheets, feeds, or URLs. Rastro maps each submission into your catalog model before your team reviews it.
- Accept uploads through a branded vendor portal or internal ops workflow
- Auto-map supplier fields to your taxonomy, units, and required attributes
- Track comments, approvals, and audit history for every vendor submission
Classify and enrich every SKU
Extract specs from manufacturer sites, PDFs, and spreadsheets, then classify and normalize the result before it reaches your catalog.
- Classify into ETIM, ECLASS, UNSPSC, or your internal taxonomy
- Pull source-linked specs, certifications, dimensions, and technical attributes
- Deduplicate variants, normalize units, and fill missing fields automatically
Syndicate approved data downstream
Push clean product data into the systems your teams and customers depend on, with governance built in from the start.
- Generate customer-ready titles, descriptions, and attribute sets
- Route approvals with complete audit trails before anything goes live
- Publish to PIM, ERP, ecommerce, marketplaces, and customer-specific exports
Trusted by teams running complex catalog ops
Real operators, real results.
"Our partnership with Rastro is the difference between certain types of work never leaving backlog versus those projects becoming achievable within the same month or quarter."
"Having real-time pricing scraped across the UK and EU was a real advantage. It gave us instant confidence that our listings were competitive right from launch."
Ready to streamline vendor onboarding?
Bring supplier intake, classification, and downstream publishing into one controlled workflow.