Get your products live, ranking
Turn complex R&D inputs into channel-ready product data, generate custom content, and syndicate accurate information to distributors, retailers, and marketplaces.
Why manufacturer data teams get stuck
The bottleneck is rarely product creation. It is getting accurate product data and content into every downstream channel fast enough.
Every customer wants a different file
Distributors, retailers, marketplaces, and spec databases all ask for different schemas, formats, and mandatory attributes.
Complex R&D input is not channel-ready content
Technical truth lives in engineering docs, PDFs, spreadsheets, test results, and legacy systems. Most of the work is turning that into sellable product data.
One product needs many versions of content
A single title or description rarely works everywhere. Teams keep rewriting product copy to fit each destination and locale.
Teams still have to figure out where products live
Before you can classify anything, someone has to work out what the product is, which family it belongs to, and which attributes matter for each downstream channel.
How Rastro helps manufacturers
One system for syndication, custom content generation, and figuring out where products belong before they go live.
Syndicate once, tailor by channel
Turn your source catalog into channel-ready outputs for distributors, retailers, marketplaces, and spec databases without rebuilding the file by hand each time.
- Map master data to customer templates and downstream schemas
- Keep specs, documents, imagery, and attributes synchronized across channels
- Publish updates from governed approval workflows instead of ad hoc spreadsheets
Generate custom content for every destination
Produce titles, bullets, descriptions, and translations that respect channel rules while preserving the technical truth of the product.
- Create retailer-specific and distributor-specific copy from the same product record
- Adapt tone, length, and structure for marketplaces, ecommerce, and print-ready exports
- Generate custom content at scale without losing brand voice or product accuracy
Turn complex input into channel-ready product data
Use AI to interpret technical source material, figure out where a product belongs, and structure the output before final classification and publishing.
- Figure out what the product is, where it belongs, and which attributes matter
- Auto-classify into ETIM, ECLASS, UNSPSC, and customer-specific taxonomies once that context is clear
- Extract features, dimensions, certifications, and compatible accessories with traceability
- Flag missing fields, conflicting specs, and low-confidence values before release
Proof from Sunco and Un Amour de Tapis
Different businesses, same downstream problem: getting better product data and content into every channel faster.
"Our partnership with Rastro is the difference between certain types of work never leaving backlog versus those projects becoming achievable within the same month or quarter."
"Rastro didn't just save us time. Rastro gave us a new scale."
Ready to syndicate better product data?
Turn manufacturer source data into classified, channel-ready content without expanding manual catalog ops.